Clik here to view.
Getting to That Beautiful Idea
There’s certainly something to be said about how undervalued the words “creative process” can be sometimes. We send finished work around the world, links to :15 spots, channel branding montages,...
View ArticleClik here to view.
New Survey: European Clients More Likely to Pay for Pitches
In what has been a hotly debated issue for years within the broadcast design community, we now have new information comparing pitch compensation in the US and Europe. Although the 2009 study...
View ArticleClik here to view.
Channel Nine Copycat Controversy
It’s reasonable to assume that fewer and fewer ideas these days are truly original. Every so often, however, we run across promos and sequences that look eerily familiar. Seems to be the case with new...
View ArticleClik here to view.
A Brief Guide To What Marketers Want From Their Agency (Part 1)
Guest Commentary By Tom Lucas Director of Marketing & Communications, UKTV Don’t Sell Yourselves A confession: Most of us clients get quite bored sitting through credentials presentations. We’d...
View ArticleClik here to view.
What Marketers Want From Their Creative Agency (Part 2)
Last week I caught up with Tom Lucas, the much respected Marketing Director for UKTV, for a long overdue catchup, much appreciated mind meld, and afternoon caffeinating. I consider it pure luxury to...
View ArticleClik here to view.
Year in Review: 30 Top Memorable Channel Branding Campaigns from 2010
Happy New Year! Though 2010 has come and gone, we have a year of beautifully crafted and strategically minded bits of television identity work to look back on. From NBC Universal’s recent Chiller...
View ArticleClik here to view.
An In-House Agency Look at TRTÉ’s Teen Strand Rebrand
In-house agencies have thrived in recent years. Though initially moreso as a result of a challenging economic climate, these in-house design-departments have succeeded in not only working alongside...
View ArticleClik here to view.
TV Chiefs: Keys to Branding “Consistency, Attracting New Audiences”
If you’re like me, you spend an inordinate amount of time keeping up to date on key branding trends. 2011 has already shaped up to be a banner year for television, both in the US and UK. All signs show...
View ArticleClik here to view.
Year in Review: The Top 30 Channel Branding Campaigns from 2011
Happy New Year my friends. And with it comes my yearly roundup (in no particular order) of the top 30 channel branding campaigns from 2011. From some well considered refreshes from HBO, Discovery, and...
View ArticleClik here to view.
NBC “Brotherhood of Man” vs BBC One “Consider Yourself”
Two countries, two big events, distinct audiences and two very different approaches to promoting the flagship brands through talent-led image spots. America’s peacock network recently revealed a...
View Article
